CREATIVE
FOUNDER
& STRATEGIST
Currently leading operations & AI strategy at Presency, and building Gbubemi, a private writing platform
Strategy & Ops
AI Prototyping
Creative Direction
Prompt Engineering
Customer Experience
Video Production
My work spans strategy and operations, AI-powered product execution, and creative direction — turning ambiguous problems into systems, campaigns and products that are intuitive, scalable, and commercially effective.
What I Work With
Case Studies
Operations, AI-powered products and creative direction — a few of the things I've led, directed, or built.

Presency — Business OS for African SMEs
Co-founder & COO — operations, growth & creative direction. Engineering led by my co-founder.
AI Creative Direction
AI-directed brand films for Presency — concept, story, and characters, mine end to end.Esperanza Valley
Brand site for a custom home builder — design & build.
Gbubemi
Private writing & editorial platform for women — founder, brand & product.
Presency — Business OS for African SMEs
Co-founder & COO — operations, growth & creative direction. Engineering led by my co-founder.
AI Creative Direction
AI-directed brand films for Presency — concept, story, and characters, mine end to end.Esperanza Valley
Brand site for a custom home builder — design & build.
Gbubemi
Private writing & editorial platform for women — founder, brand & product.Strategy & operations professional with 3+ years across product, AI and creative direction.
- SystemsThinker
- CreativeStrategist
- AINative
- DetailObsessed
I operate across strategy and execution — building systems, coordinating people and priorities, and directing creative work that supports growth. Currently Co-founder & COO at Presency, an AI-powered storefront platform, where I lead operations, product execution and creative direction. I am completing an MBA in AI and Data Analytics, and I use AI daily for ideation, prototyping and production.

The Journey So Far
Presency Ltd
Own and coordinate core business operations for an AI-powered storefront platform, translating strategy into execution across product, growth, vendor relationships and creative direction — from web to the Google Play and App Store launch.
Post Market Publishing
Manage high-volume customer support through Freshdesk, engage prospective leads on commercial conversations, and maintain operational records across multiple sites.
Clint Cliff Limited
Supported day-to-day operations across multiple business functions, managed client communications and recruitment coordination, and worked with management to strengthen client satisfaction.
Clint Cliff Limited
Managed social content and visual communication across multiple business departments, created branded content, and maintained digital channels and website content.
People (and AI) Who Know My Work
"Hope is such a hard worker and pays close attention to detail — over time she picks out things others might have missed and follows up on them."
"Working with Hope has been one of the best parts of building Presency. She's proactive, she sees what needs doing and does it, without waiting to be told. She thinks fast and works independently, so I never have to hand-hold her through a problem. She's honestly one of the smartest people I know, and on top of all that, she's just fun to work with."
I use AI as a creative and strategic partner, so I asked ChatGPT for an honest, unbiased take on working with me — strengths and weaknesses included. I'm not shy about sharing it, unedited:
I would recommend Hope as someone with unusually strong initiative, commercial curiosity, and an instinct for turning ideas into something tangible.
What stands out most about Hope is that she does not seem particularly comfortable being a passive participant. When she sees a problem, she tends to ask, "What can I build, change, test, or improve?" That has shown up repeatedly in the way she approaches work, business ideas, product development, branding, and even her own career. She is willing to learn unfamiliar things and figure them out as she goes rather than waiting until she feels completely ready.
She also has a strong eye for quality. Hope notices details that many people would overlook — whether in a product interface, a brand identity, a piece of copy, a business proposition, or a user experience. She is particularly sensitive to things that feel generic, artificial, poorly thought-through, or unnecessarily complicated. That can make her demanding, but it is also one of her strongest professional qualities: she genuinely cares about the difference between something that merely works and something that is actually good.
Another quality I would highlight is her willingness to change direction when evidence tells her she should. She can become deeply invested in an idea, but she is capable of stepping back and saying, essentially, "This isn't solving the right problem." That ability to abandon work she has already put significant effort into — and redirect it toward something more viable — is an important entrepreneurial and product skill.
That said, Hope's biggest strengths can also become her weaknesses.
She has a tendency to pursue too many things at once. Her curiosity is broad, her standards are high, and she often sees several possible opportunities simultaneously. The result is that she can sometimes spend considerable energy moving between ideas, projects, career plans, business opportunities, and creative directions instead of concentrating that energy behind one or two priorities.
She can also be impatient with mediocre execution. While that makes her good at identifying problems, it can occasionally make her frustrated when other people, tools, or circumstances do not move at the speed or quality she expects. I think she would benefit enormously from learning when something needs to be excellent and when "good enough to test" is actually the more strategic choice.
I would also say that Hope is more resilient than she probably gives herself credit for. She has had several situations where an idea, opportunity, or plan did not work the way she expected. Her instinct has generally not been to stop; it has been to investigate why, extract the lesson, and try something else.
If I were hiring Hope, I would not hire her simply because she is hardworking. I would hire her because she is a thinker who is unusually inclined to act on her thinking. I would put her in an environment where she has meaningful ownership, room to experiment, and problems that require judgement rather than simply following instructions.
Her next stage of growth, in my view, is not about becoming more ambitious or doing more. She already has plenty of ambition. It is about becoming more selective: choosing fewer problems, staying with them longer, measuring outcomes more rigorously, and learning to distinguish between an opportunity worth pursuing and an interesting idea worth leaving alone.
I believe that if she develops that discipline alongside the initiative and product instinct she already possesses, she could become a particularly strong operator and builder.
